What exactly is nunchi (눈치)? 

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Growing up half-Korean and half-Latina has shaped my perspective of the world. Like many other multiethnic kids, I sometimes struggled with understanding my identity, the value and uniqueness of my cultural upbringing, and where I fit in in this world. However, as I learned more about each of my cultures and who I was as a person, I have come to embrace and value different parts of each of my identities. This is where "nunchi" came into play. 
 

Nunchi (눈치) is a Korean concept that refers to the subtle art of gauging other people's moods, feelings, and reactions to navigate social situations effectively. It involves being highly observant and intuitive, picking up on nonverbal cues, body language, tone, and context to respond appropriately in a way that fosters harmony and avoids conflict.

 

Sometimes described as "the ability to read the room" or "read between the lines," nunchi is deeply rooted in Korean culture, where social harmony and consideration for others are highly valued. Practicing good nunchi means acting with awareness, discretion, and sensitivity to others' needs and expectations, which can strengthen relationships and build trust. In fact, you may notice that our logo looks like an abstract page with lines on it. This is a nod to the idea of nunchi and reading between the lines as well as an abstract view of an edited essay. 

 

Nunchi is not just limited to Korean culture, though; similar skills are valued in many societies, even if there isn’t a specific word for it. As a Korean American, I have relied on nunchi for a variety of situations I've navigated in my life. Because of its prevalent role in my own life, I decided to base my firm's approach to consulting and strategy management on this idea of nunchi.